Nike ID customization takes to the streets in this Facebook/OOH promotion created out of Naked Communications, Copenhagen. Most liked Nike ID designs, crowd sourced from the brand's Facebook fans and will be realized in real time by graffiti artists on giant billboards in the center of Copenhagen over a two week period.
The brand's ID customization platform was recently integrated into the Nike Running Facebook pages and announced via a global competition inviting users to design the new Nike Free Run iD.
Guys this is the best NIKE ads have seen so far...it has viral effect and with the traditional ads stuff also communicate well with the audience. Whats your own opinion?
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