Rap star 50 Cent is expanding his business portfolio with an investment in a new company that creates "digital performance eyewear". According to FastCompany.com, 50's latest business deal involves an optical company named Gunnar Optiks.
The company specializes in creating an optimized sharper digital experience, in addition to reducing headaches or dried eyes from viewing LCD screen for extended amount of time. Additionally, the company develops fashionable, stylish 3D eyewear, which will retail between $70-$200, like the rest of the entire collection.
50 cent became involved with Gunnar after turning down an endorsement deal, in favor of a stake in the company. FastCompany revealed that 50 Cent also has a say in the business direction of Gunnar Optiks as well. The rapper's investment in Gunnar Optiks come's as manufacturers attempt to boost sales of 3D television, which currently has a slow adoption rate.
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