Google has finally launched its Groupon competitor, Google Offers. At this point, Google is so late to the deals game that newspapers, magazines, coupon companies and a slew of other me-tooers have beat the search giant to the punch.There are so many Groupon clones today, a new breed of ad networks and exchanges has grown up to satiate the ever-expanding appetite for deals. With so many media companies following Groupon and LivingSocial's lead into the daily-deals market, at least a dozen companies are providing the technology and manpower to sell to local merchants. After all, BAI/Kelsey Group estimates the deals market will reach $3.9 billion by 2015.
Google launched Offers yesterday with a YouTube video promoting the service. The beta test will first roll out in Portland, Ore., with more cities coming soon. While details are still slim, the service will launch with deals distributed via email. No mobile component appears imminent, besides an animated smartphone in the launch video. Meanwhile, since launching in November 2008, Groupon has already 60 million subscribers in more than 500 global markets with its email daily deals and has recently set its eyes on mobile deals with Groupon. Now and its recent acquisition of location-based service 'Whrrl'. Groupon and LivingSocial have raised a staggering $1.4 billion and $632 million, respectively, to expand globally as other well-funded competitors (ahem, Google) enter the space.
Report shows that Google would launch a Groupon clone emerged in January, after the deals service spurned a $6 billion-buyout bid from the search giant.
Check the video below..
Check the video below..
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